Brand Identity for The Shaw Foundation
Branding & Identity / Motion Graphics
Designer. Jacky Ching
Motion Graphics. Jacky Ching
Design Director. Eddy Yu, Hung Lam
Agency. CoDesign
Client. The Shaw Foundation
Year. 2025
Designer. Jacky Ching
Motion Graphics. Jacky Ching
Design Director. Eddy Yu, Hung Lam
Agency. CoDesign
Client. The Shaw Foundation
Year. 2025
The logo brings together the initials “S” and “F” of The Shaw Foundation in a refined monogram, framed within a shield inspired by the emblem of Shaw Brothers Studio — a defining milestone in the lives of Mr. and Mrs. Shaw.
A subtle “Sparking Star” is reintroduced as a key detail, integrated into the stem of the letter “F”. This element reflects the Foundation’s vision and enduring commitment to illuminating future generations.
A subtle “Sparking Star” is reintroduced as a key detail, integrated into the stem of the letter “F”. This element reflects the Foundation’s vision and enduring commitment to illuminating future generations.